Lush to meet you! I’m Rachel, a Freelance Creative Director who specialises in visual strategy for brands and creators. With over a decade of creative retail experience, I’ve worked with a diverse mix of brands including Selfridges, Beauty Bay, Anthropologie, Monica Vinader, The Body Shop and John Lewis.
My approach is straightforward: listen, understand, and create. I immerse myself in learning about your brand ethos and goals, then I craft strategies that are not just visually stunning but commercial and pragmatic so you can target them effectively. I like my work to be vibrant, multidimensional & social first, and I love to instil playfulness into what I'm creating.
Now primarily based in Birmingham, I work with clients throughout the UK, so whether it’s reimagining a brand identity, orchestrating a campaign, or simply having a brainstorming session, I can help to enhance your digital customer experiences.